Pay Per Click or PPC is an online advertising model in which the advertisers need to pay when someone clicks on their ads. Unlike banner or text link ad, you don’t need to pay just for publishing your ad. Cost entirely depends on performance of your ad.

There are two major PPC service providers:

• Search Engines
• Hosts of Advertising Networks

Millions of people use search engines everyday for information. Search engines return relevant sites related to users’ query. At the same time, some paid listings are also displayed on the result page.

These sponsored listings come from the PPC programme run by the search engines. All major search engines have their own paid marketing service. Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are used by the thousands of webmasters and online marketers.

Apart from search result page, these ads are also displayed on various websites and blogs which participate in the advertising programme.

These hosts serve as a mediator between the advertisers and the ad publishers. The host knows who are interested in displaying 3rd party ads on their websites or blogs. They also know who are interested to publish ads on other websites. And they connect the two.

By registering with a big advertising network you can ensure your ad to appear on several websites and blog round o’clock.

We can help you design a profitable paid marketing plan. We help you prepare a list of keywords, develop ad content, guide you on bidding, assist you on how to achieve better conversion and manage your accounts with different PPC service providers.

Once you go live with your ads, you start getting visitors immediately. Unlike SEO or organic search engine ranking, PPC helps you get business from day one.

To know more about our PPC service, contact us today. We encourage you to register for a one-month evaluation pack for Free of cost.